Logo Designs - Irene

These are some logo designs I came up with. I'm definitely a huge proponent of incorporating the arrow into the logo one way or another because I think the technological innuendo is crucial, whether we are digital artists or not. The 1st and 3rd logos are a reflection of us all shifting in different directions. The 2nd and 4th logos have the word "SHIFT" act as the stem of the arrow(Hopefully you kind of got that!). I chose to create the logos in grayscale, taking into consideration any black and white printed publicizing. The font I used was Futura because I love the bold, clean, sans serif quality of it as well as the shape it creates in all caps. My favorites would be the 1st and 4th logos.

Critiques welcome!

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